BFCM'25 Workshop

A Tactical Black Friday Workshop for eCommerce & Retail Brands

📍18th September Sydney
🕒 2:00 PM – 6:00 PM
🍸Networking over Drinks from 6:00 PM Onwards
Sponsored by Instant

Why Attend?

Black Friday isn’t the time for more ideas. It's the time for execution.

The BFCM'25 Workshop is a free, invite-only workshop for eCommerce brands with in-house teams who want to make Q4 their most profitable quarter yet.

Attendees will receive:

The most up-to-date frameworks and winning strategies
Fresh creative examples and proven campaigns you can plug and play into your brand
Exclusive insights from Klaviyo*, Instant, and 7-8 figure founders - covering what’s working across thousands of eCom brands this Q4.
The opportunity to connect and strategise with other founders preparing for the biggest sales event of the year.

Strictly for in-house eCommerce brands and retailers.

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Who This Event is For?

If you're directly responsible for driving sales for your own brand, this is for you:

eCommerce founders & operators (DTC brands, marketplaces, multi-channel)
In-house CMOs, paid media leads & email marketers
Omni-channel retailers managing in-store + online BFCM rollouts
Brand-side performance or retention marketers

Not for: Agencies, Consultants, Freelancers, or Tech Resellers.

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What You’ll Learn?

The Ad Campaigns That Scaled to $10M+

Real Meta, TikTok & Google campaign breakdowns
Top-performing creative formats and angles
Full-funnel testing timelines and budgets
Creative testing calendar you can swipe

The Email & SMS Frameworks Built for Black Friday Success

Email Marketing: The Difference between a Good & Great BFCM
The $6.2m+ Email/SMS Playbook
Key Learnings from BFCM 2024 to take into 2025

$100K Worth of BFCM Creative Ideas

The actual hooks, visuals, UGC types, and scroll-stoppers that scaled
What worked in 2024, and what to test in 2025
Includes creative brief templates and angle bank

Retail Brand Leader Session

Planning BFCM across in-store + digital
Inventory, staffing, and offer rollout strategy

DTC Founder Firetalk

Offer testing + bundling strategies
Conversion-first landing pages
Media buying, scaling, and last-minute pivots

Agenda

2:00 – 2:15 PM - Arrival + Welcome
2:15 – 3:00 PM – Milan Raviji + Don Florentino: Maximising Your Email Marketing for Q4
3:00 – 3:30 PM – Mareile Osthus: Beyond Discounts - Why CX is the REAL Black Friday Deal
3:30 – 4:30 PM – Veena Ghandi: How 7–8 Figure Brands Scale Profitably With Paid Ads
4:30 – 4:45 PM – BREAK
4:45 – 5:30 PM – Esteban Calvo - AI Personalisation
5:30 PM Onwards – After-Session Drinks + Networking

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What You’ll Walk Away With

BFCM Email + SMS Flow Pack
30-Day Creative Testing Calendar
Swipe file of top-performing ads
Creative brief templates + angle board
Access to slides, replays & private Q4 Slack channel

There Are No Replays for Execution

This is a one-time, in-person, limited-seat experience built for those serious about crushing BFCM.

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Hosted by

Why Attend?

Who This Event is For?

What You’ll Learn?

Agenda

What You’ll Walk Away With