Hello hello, its Milan again
In this post I wanted to talk about something that I’ve noticed in my audits of Klaviyo accounts recently
It’s very surprising but a lot of the brands I’m talking to are missing some of the 5 basic Pre-Purchase flows.
This is fairly simple stuff like having a seperate abandoned cart and checkout
Or mistaking one as the other and not having an actual abandoned cart
Or not having a browse abandonment flow setup.
So i think it’s worthwhile actually spending this email making sure you’re not making the same mistake and losing 1000s of conversions per year because of something that takes a weeks work MAX.
Before that, give my LinkedIn a follow because I’ll be posting helpful tips there daily and I don’t want you to miss anything. https://www.linkedin.com/in/milanraviji/
So the 5 basic flows are
1/ Welcome Flow
2/ Active on Site Flow:
Triggers when someone is looking through website but doesn't click onto a product.
Follow this article to set up active on site tracking https://help.klaviyo.com/hc/en-us/articles/115005076767
If you think about this group of people, they browsing the site but they haven’t seen a product that they’re interested enough to click on, so the content here should be showcasing your best selling items and what the items will do for them
3/ Viewed Product or Browse Abandonment Flow:
- Similar messaging as Active on Site however tailor messaging and benefits to specific products that have been clicked.
4/ Abandoned Cart:
- Triggers when someone clicks add to cart, but leaves without going to the checkout page.
- This is one of the highest converting flows, however so many brands are missing this because it requires an additional code to be added to shopify to trigger correctly when a customer clicks add to cart.
- Klaviyo provides a templated abandoned cart flow with it's shopify integration that actually only triggers when buyers reach the checkout page.
- This alone is costing $1000s in sales per month for brands.
5/ Abandoned Checkout:
- Triggers when someone adds a product to cart, and then clicks onto the checkout page where they fill in payment details.
- Messaging is similar to add to cart, but emphasis on refund policy / shipping / guarantees etc
Hope that was useful.
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