Vush is a household name in Australia, leading the way in destigmatizing and redefining the use of vibrators as wellness tools. Since its inception in 2017, Vush has been at the forefront of empowering women to embrace their sexuality with confidence and positivity. The brand's growth was initially fueled by Facebook , utilizing the platform to reach and engage with a broad audience since 2017.
Vush's primary challenge was the rising cost of customer acquisition, primarily through Facebook. This challenge was compounded by inadequate results from their internal retention marketing efforts. For this reason they sought our help.
1. Targeted Email and SMS Campaigns: We implemented personalised email and SMS marketing campaigns to increase customer engagement and retention.
2. Data-Driven Insights: Utilizing analytics, we identified key opportunities for Vush to optimize their marketing efforts and increase customer lifetime value (LTV).
3. Diversified Marketing Channels: We also brought in strategic partners to re-vamp their Facebook marketing, helping to reduce CAC
- Revenue Growth: Surpassed our goal by adding over $55,000 in monthly revenue within three months.
- Sales Boost: Exceeded sales expecation during Black Friday / Cyber Monday period by 40%
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